Puma is the latest in a growing list of big brands in acquire a decentralized URL and reveal your non-fungible token, or NFT, by changing its Twitter handler to Puma.eth. The sportswear brand registered the domain name with the Ethereum Name Service, or ENS.
welcome PUMA.eth (@COUGAR) https://t.co/BuPplzfJgR
— ens.eth (@ensdomains) February 21, 2022
Other big brands with .ETH domains include Anheuser-Busch InBev affiliate Budweiser, which bought Beer.eth through ENS on OpenSea for 30 ETH last year. And when the White Castle fast food chain registered whitecastleofficial.eth, the ancient director of operations of ENS came to tweet your enthusiasm.
All .ETH names are NFTs that can “connect easily into the ever-expanding NFT ecosystem,” reads an ENS Medium post. Some of the benefits of an ENS name include being able to receive any cryptocurrency, token, or blockchain-based assetin addition to being able to point to a decentralized website and store profile information such as an avatar, an email address or a Twitter handle.
Puma’s ENS name is one of several NFT-related moves the company has made recently. According to the Puma.eth OpenSea page, Puma has invested in several feline-inspired NFT collections, such as Cool Cats NFTs, Lazy Lions, Gutter Cat Gang, and CatBlox.
The cat’s out of the bag…@COUGAR @ivandashkov #M3OW pic.twitter.com/lB8WU9EhJO
— CatBlox (@CatBloxStudios) February 21, 2022
At the time of publication, Puma held the position 13 on the .eth leaderboard, which lists the most followed Twitter accounts with .ETH names. In first place is parishilton.eth, secured by celebrity Paris Hilton, and shaq.eth, owned by former NBA player Shaquille O’Neal, in second place.
Puma is one of the biggest sportswear brands in the world, along with Nike and Adidas, which have entered the Web3 space with a bang.. Nike has acquired virtual sneaker and collectible brand RTFKT, while Adidas Original has launched an NFT collaboration with Bored Ape Yacht Club, PUNKS Comic and gmoney.
The Ethereum Name Service bill with a total of 724,096 ENS names created at the time of writing, according to Dune Analytics, with the largest number of monthly registrations occurring in the past few months. ENS competitor, Unstoppable Domains, has more than 2 million registered domains according to the company’s website, and has recently thrown out its own single sign-on service for Ethereum and Polygon called Login. As more and more DApps, wallets, exchanges, and marketplaces support NFT usernames, Web 3 users are increasingly adopting decentralized URLs for their digital identities.
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