Cointelegraph spoke with Keith A. Grossman, President of TIME, about the media company’s recent moves on Web3. According to Grossman, TIME seeks to “modernize the relationship our brand can have with its community.” Some of these moves include NFT’s 1-to-1 creation of its flagship magazine covers, the option for digital subscribers to pay in cryptocurrency, and the launch of its TIMEPieces NFT project collaborations.
Grossman stated that an important result of all these initiatives is the “opportunity to harness the great creativity that is emerging within the NFT community and connect it to the great distribution channels that we have already established through TIME Studios.”
One of the artists who has connected with TIME Studios, TIME’s television and film production division, is Doug, the artist and founder behind the Toy Boogers NFT collection. TIME has agreed to produce and distribute an animated series based on the characters in the Toy Boogers collection.
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