Courtesy of Kat Taylor Cattytay, digital fashion appeared in 2017. However, we didn’t start talking about it out loud until 2020. It all started five years ago, when Kat first made an Instagram post with the caption ” Virtual Clothes!!!”
Then there was a collaboration with Adidas (DE:), Off-White, Vetements and Balenciaga. These brands were interested in introducing the digitization of fashion even before it exploded in the media discourse. Keep in mind that the COVID-19 pandemic had not yet occurred and people were not stuck at home. Therefore, there was no need for digital clothing. However, it happened and the digitization of fashion predicted the future in the virtual world.
Of course, we have all tried virtual clothing in computer games long before Cattytay, but it was far from fashionable. Beggars cannot choose, as we say. These were jeans and shirts in Sims and various armor in Shooters. But no one could have imagined that in the near future we would try on branded sneakers in a specially created app or that we would do it even for money, as happened in March 2021 with the collaboration between Gucci and the Belarusian company Wanna. The first virtual sneakers could be purchased on the Gucci app for $12.99 and could be tried on at Wanna Kiks for $9 where, in addition to the sneakers, you could buy (well, take a picture of them, more like) and more. accessories.
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