Puma (DE:) is the latest in a growing list of major brands to acquire a decentralized URL and reveal its non-fungible token, or NFT, by changing its Twitter (NYSE:) handler to Puma.eth. The sportswear brand registered the domain name with the , or ENS, Name Service.
welcome PUMA.eth (@PUMA) https://t.co/BuPplzfJgR
— ens.eth (@ensdomains) February 21, 2022
Other big brands with .ETH domains are Budweiser, the subsidiary of Anheuser-Busch InBev (BR:), which bought Beer.eth via ENS on OpenSea for 30 ETH last year. And when the White Castle fast-food chain registered whitecastleofficial.eth, ENS’s former COO even tweeted his enthusiasm.
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