The world’s most popular sport suffered an own goal when European clubs canceled their partnerships with Bitci, a Turkish cryptocurrency exchange. However, many surrogate crypto companies are on the hot seat, ready to bring crypto to the mainstream through football.
According to reports, increasing cryptocurrency regulations in Turkey, while unclear, have hampered the company’s ability to perform payments, which has generated a lack of trust among the main football clubs.
Portugal’s Sporting CP, the green and white striped footballers famous for being the club where Cristiano Ronaldo grew up, and Italian Serie A club Spezia have also canceled their association with Bitci. The powerhouse of F1, Mclaren Racing, rescinded its endorsement deal with Bitci in early February.
Barcelona too ad recently that he would favor a partnership deal with Binance over Spotify despite the launch of his token as a fan in April 2021.
While it appears that the crypto and football partnerships have been whittled down to 10 players, crypto deals, hype and sponsorships between football clubs are an open target.
Of the 20 football clubs in England, 17 have at least one deal with a cryptocurrency company. For the Watford football club, Dogecoin (DOGE) not only appears on the sleeve of the jersey, but Stake.com sponsors the main body of the jersey.
Eighty miles southeast of Watford, in Southampton, “the saints”, as they are known locally, they launched a hunt for Bitcoin (BTC) on Wednesday. In partnership with crypto betting site Sportsbet.io, the winner of the online quiz takes home a full BTC.
Still in England, Bitcoin podcaster Peter McCormack sparked the beginning of an English underdog story when he bought his local club Bedford FC. He is eager to take on the Premier League with the help of Bitcoin and his community.
While Crypto.com recently changed the name of the American football stadium in Los Angeles from Staples Center to Crypto.com arena, in Italy, the entire football league is sponsored by the crypto giant.
In other places, fan tokens are also gaining popularity among European soccer fans. As Cointelegraph reported, blockchain sports firm Chiliz caught the attention of major soccer clubs, while platform Socios announced a deal with UEFA.
While a crypto sponsor for a European national team may have to wait until next season, the Argentinian team was the first national football club around the world to hire a crypto sponsor. Binance recently partnered with the white and sky blues.
Finally, while European football is hoping for a crypto-sponsored national team, in rugby football, cryptocurrency exchange Bitpanda is now sponsoring the Azurri. The exchange made the announcement ahead of Italy’s clash with the Six Nations rugby teams in January.
Bye ragazzi!
We are proud to announce that we will be the main sponsor of @Federugbythe Italian Rugby Federation.
SW, @SixNationsRugby fans, get ready to spot our logo whenever gli Azzurri are playing!
Find out more: https://t.co/JVBrA641hF pic.twitter.com/LGgKphmL0s
— Bitpanda (@bitpanda) January 20, 2022
Bye ragazzi! We are proud to announce that we will be the main sponsor of @Federugby, the Italian Rugby Federation. So @SixNationsRugby fans, get ready to see our logo every time the gli Azzurri play!
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