During the end of the year holidays, Goal held a series of shows on its experimental platform for immersive experiences, and audience participation fell far short of what was expected. Although it did not disclose what its expected engagement targets were, it would not be entirely wrong to claim that the figures were disappointing, as informs the Futurism website.
Between December 26 and 31, three performances by great international pop music stars were promoted on the Horizon Venues platform. Rapper Young Thug, DJ David Guetta, and duo The Chainsmokers held individual concerts in different formats. Public participation was free, and only one Oculus headset was needed to experience an environment of virtual reality.
Despite all the buzz that has surrounded the metaverse since Facebook announced the rebrand to Meta, not many people were aware of the end-of-the-year virtual events, and those who participated weren’t very impressed with the experience, according to Futurism.
The resonance in Meta’s social networks -Facebook and Instagram – was negligible and the media specializing in music and technology practically ignored the performances.
Young Thug’s performance did not even reach 100,000 views. David Guetta’s, on the other hand, attracted almost a million users. The performance of the Chainsmokers appears to have been eliminated, so it is no longer possible to know the size of the audience. It should be clarified that these figures take into account visits to the program, but not the actual participation of users.
A good measure of the failure of Meta’s end-of-the-year shows is the performance numbers from DJ Marshmello and Travis Scott, both at Fortnite. While the former mobilized 10 million users in 2019, the latter registered a whopping 27.7 million unique attendees in 2020, right at the beginning of the shutdown imposed by the coronavirus pandemic.
Has the operating system crashed?
If the shows didn’t generate the expected interest, doubts looming over the development of Meta’s metaverse grew even greater after The Information website reported Wednesday that the company there was the development of an immersive operating system has been stopped, which incorporates specific features for experiences in virtual reality (VR) and augmented reality (AR).
The news was immediately denied by a representative of the company in a statement to Bloomberg:
“We are not interrupting or reducing our operations in building a real operating system. The team continues to move forward and we continue to invest in building futuristic computing platforms, as well as devices such as augmented reality glasses and” wearables “that can make our reality. vision of the metaverse. “
According to The Information, Meta would be willing to abandon the project to adopt an open-source version of the Android operating system, developed by Google. However, just building its operating system integrated with its AR and VR devices would make Meta independent from competitors like Manzana and Google itself.
According to the statements of the CEO of Meta, Mark Zuckerberg, the creation of its operating system is key for the company to develop its vision of the metaverse. According to him, immersive and interactive virtual environments will constitute the new phase of the Internet and Meta intends to lead its implementation.
As Cointelegraph recently reported, the New York Times leaked an internal Meta memo in which Meta’s CTO Andrew Bosworth reveals the willingness to embrace emerging technology features of the cryptocurrency industry such as NFTs (non-fungible tokens) and interoperability in the metaverse implementation.