The average selling price of the iPhone (ASP) recorded double-digit growth last year, marking a 14% increase year-over-year. The popularity of the iPhone 13 was the key factor, helping to propel the global phone market as a whole to record annual sales of $ 448 billion.
Despite the shortage of components, the mobile world has grown 7% year-over-year, with Apple taking the biggest piece of the pie.
Apple holds the largest market share thanks to its iPhone 13
The market intelligence company Counterpoint today released its latest estimates:
Global smartphone market revenue exceeded $ 448 billion in 2021, according to the latest research from Counterpoint’s Market Monitor Service. It grew 7% year-on-year and 20% quarterly even as component shortages and COVID-19 restrictions continued to disrupt supply chains around the world.
The average selling price of smartphones (ASP) grew 12% year-on-year to $ 322, mainly due to a higher share of 5G smartphones, which have significantly higher ASP than 4G models, as well as the successful launch. by Apple of its iPhone 13 devices.
The Cupertino giant took home 44% of the total global smartphone revenue, thanks to both the high demand and the ASP it achieved ($ 825).
Apple’s revenue increased 35% year-on-year to $ 196 billion in 2021. It achieved 44% of total global smartphone revenue in 2021.
High demand for both 5G-enabled iPhones 12 and 13 series has helped Tim Cook record 14% growth in its overall ASP, which hit a record $ 825 in 2021. increase its share in emerging markets key such as India, Thailand, Vietnam and Brazil.
Samsung was in second place very far, with a total smartphone turnover of 72 billion and an ASP of only 263. The two brands were followed by OPPO (which now includes OnePlus), Xiaomi And I live.
Counterpoint last month reported that Apple has overtaken Samsung in Europe reaching its highest market share ever in the region.
