Xiaomi records record sales in Italy, overtaking Samsung is close

Xiaomi takes another step towards conquering the leadership of the smartphone market in Italy. The Chinese house, as confirmed by the Canalys report, has recorded a record 2021 in our country, approaching significantly the first position, still under the control of Samsung. The Korean home, as well as Apple, has to deal with a sharp decline in sales throughout 2021. In addition Xiaomito steals market share from the two giants of the smartphone sector are OPPO And Realme. Let’s see the complete data.

Record sales in Italy for Xiaomi: the leadership of the smartphone market is approaching

Xiaomi closed in 2021 with record results in Italy. The Chinese house has registered a market share of 25% of smartphones sold in our country throughout 2021. The confirmation comes from the data provided by Canalys. It should be noted that Xiaomi recorded a + growth34% in comparison with the results obtained in Italy in 2020.

Leonardo Liu, General Manager of Xiaomi Italiacomments on the record numbers of the bran: “In a challenging 2021 for all the players in the sector, we have achieved a great result. In fact, among the ‘big three’ we are the only ones to have achieved growth in terms of shipments. Also this year we will continue to work with the same passion and determination to make sure we bring the best products to market at affordable prices “

Samsung and Apple are in trouble, OPPO and Realme grow

Thanks to this result, Xiaomi significantly approaches Samsung. The Korean house closes in 2021 with a market share of 31% and with a decline in sales of -22% compared to the data collected in 2020. Also noteworthy is the net slowdown in Apple. For the Cupertino company, the market share is 14% and overall smartphone sales are down by -24% in comparison with 2020.

To weigh on the results of Samsung and Apple are the excellent results of OPPO and Realme which in 2021 recorded record growth. OPPOin particular got one 12% market share with an increase in overall sales of + 111% in comparison with the data of the previous year. It should be noted that the OPPO data does not include OnePlus sales. For OPPO there is the concrete possibility of conquering, already in 2022, the third position of the Italian market, surpassing Apple.


It also grows Realmenow an absolute reality of the Italian market, which is in fifth place with a market share of 6% and a percentage increase in sales that touch the + 2000%. Today, Realme is a reference on the Italian market. The brand quickly entered the Top 5 of producers on the Italian market and its growth is far from stopping.