The Football League has become the latest sports entity to partner with the exchange, which seeks to reach a larger audience across the sports industry.
Crypto.com has reached an agreement to become the official exchange platform of the Australian Football League (AFL). The Women’s League (AFLW) is also featured in this latest association agreement intended for general acceptance.
The exchange will secure exclusive naming rights to ‘Crypto.com AFL Score Review’ for all main and final series games as part of the deal.
According to the press release shared with FXEMPIRE Crypto.com will join Toyota and National Australia Bank (NAB) in sponsoring the two leagues in a deal valued at $25 million over the next five years. This mega deal is a significant jump from the AFL’s current $18.5 million deal with Toyota, last renewed in 2019 for four years.
Kylie Rogers, AFL Business General Manager, expressed her pride in being a part of this innovative initiative.
“The AFL is proud to be the first Australian sports league and elite women’s competition globally to work alongside an organization that shares our passion for advancing the future of elite sport and technology.”, commented.
Crypto.com CEO Kris Marszalek echoed Rodgers’ sentiments. He explained that the two sports leagues gave the exchange a good opportunity to grow in Australia.
“The AFL and AFLW are perfect platforms to associate with Australian sports and culture. It is by far the most popular spectator sport in the country having been played for over 150 years, a rich history that unites Australians uniquely in a way that we are truly inspired”, He said.
Crypto.com has been involved in a wave of partnerships, especially in the US, where it completed many deals in the past year. Notably, in November, the exchange secured the naming rights for the Crypto.com Area (formerly Staples Center) for a staggering $700 million spread over the next two decades.
Retirement Savings Investments Are Ripe Targets for Crypto Scams, ASIC Warns
The Australian Securities and Investments Commission (ASIC) has requested to Australians with money in superannuation funds seek financial advice before investing in unregulated portfolios. This comes on the back of several curated marketing announcements to target trustees of self-managed super funds (SMSFs) via social media platforms.
” Don’t trust social media ads or someone’s online contact promoting an ‘investment opportunity,'” the financial regulator warned in the publication.
Since victims of retirement fund investment scams do not qualify for compensation, ASIC has waged marketing campaigns in the past to urge SMSF trustees to be careful. The financial watchdog has also cracked down on unlicensed financial services suspected of engaging in crypto fraud.
Last December, the Australian Federal Police reported that Australians had lost $100 million to cryptocurrency scams between January and November. Authorities added that the exact figure could be much higher given that some scams go unreported and therefore undercounted.