Facebook Reels available worldwide
Along with new solutions available to creators to earn from their reels
Today we announce Facebook Reels in over 150 countries, a tool available to creators around the world to increase their popularity.
To help creators earn money with Facebook Reels, we’re testing new overlay ads, such as banners and sticker ads.
Among the new features of Facebook Reels: Remixes, the ability to share on Facebook Stories and much more.
Today we announce the expansion of Facebook Reels for iOS and Android in over 150 countries around the world, including Italy. We’re also introducing new things to help creators make money, new content creation tools, and more places to watch and create Facebook Reels.
The fastest growing content format
Videos now account for nearly half of the time people spend on Facebook and Instagram, and Reels is our fastest growing content format. We want Reels to be the best solution for creators to make themselves known, keep in touch with their audience and make money. We also want people to be able to find and share relevant and engaging content in an easy and fun way.
Since the US launch, we’ve seen creators like Kurt Tocci (and his cat, Zeus) share comic situations, author and writer Andrea Gibson offer a reading of his poems, Nigerian-American couple Ling and Lamb try new foods, and the dancer and creator Niana Guerrero doing trendy dances, such as the #ZooChallenge.
More ways to earn from Facebook reels
We are working on several solutions that will allow creators to earn money thanks to their reels. Our Reels Play bonus program, part of the $ 1 billion creator investment, pays eligible content producers up to $ 35,000 per month, based on the views of their qualifying reels. These bonuses have helped creators like Jason the Great and Tasha Caroline fund the making of their reels and understand which content works best on Facebook. In the coming months, we will be extending the bonus program to other countries, so that even more creators can be rewarded for creating the reels their communities love.
Based on our long experience in helping creators earn significant income from our monetization products, such as in-stream ads and Stars, we are also testing direct monetization options for Facebook Reels in revenue shares from ads. and the support of fans. We are expanding overlay ad testing for Facebook Reels to all creators in the US, Canada, Mexico, and other countries starting in the coming weeks. We’ll start with two formats: banner ads that appear as semi-transparent overlays at the bottom of Facebook Reel, and sticker ads – a static image that the creator can place anywhere on his or her reel. These seamless ads will allow creators to earn a portion of their revenue.
All creators in the United States, Canada and Mexico who are part of our in-stream advertising program are automatically eligible for monetization through advertisements within their public reels. By mid-March, these tests will also be rolled out to creators in nearly every country where in-stream ads are available. Creators can learn more about overlay ads by checking out our Meta for Creators blog. In the coming weeks, we will also begin testing Stars on Facebook reels, so that people can support their creators by purchasing and sending Stars to them while they watch their reels. Both Overlay Ads and Stars are solutions designed to allow creators to earn and grow proportionally to the people who watch and interact with their reels on Facebook.
We are also rolling out brand eligibility checks, including Publisher Lists, Blocked Lists, Content Filters, and Posting Reports for Facebook Reels banner and sticker ads in all regions where they are available. This will give advertisers more control if they feel their ads are appearing in places they don’t consider suitable for their brand or a creator’s campaign. Additionally, since October last year, we’ve been testing full-screen, immersive ads appearing between reels and rolling out around the world over the next few months. Just like with organic content on Facebook, people will be able to comment on it, like it, view it, save it, share it or skip it.
More editing features
In addition to the features we announced last year, creators around the world will be able to access:
Remix: Create your reel next to an existing and publicly shared reel on Facebook. When you create a Remix, you can create a reel that includes all or part of another creator’s reel.
60 Second Reel: Make reels up to 60 seconds long.
Drafts: You will soon be able to create a reel and choose to “Save as draft” under the Save button.
Video Clipping: In the coming months, we plan to launch video clipping tools that will make it easier for creators who post live, long-form or recorded video to test the different formats.
Create and discover reels in new places
In the coming weeks, we will be introducing the following updates to make it easier for you to create and discover reels in new places:
- Reels in Stories: You can share public reels in Stories on Facebook, making it easier to share your favorite reels with friends and giving creators more exposure. You will also be able to create reels from existing Public Stories.
- Reels in Watch: You will be able to watch and create reels directly within the Watch screen.
Top of Feed: We are adding a new Reels label to the top of the Feed so that you can create and watch reels easily and in just a few clicks.
- Suggested Reels in the Feed: In some countries, we are starting to suggest reels from people you don’t know who you might like directly in your Feed.
We’re also exploring solutions like cross-posting that can make it easier for creators to share their reels on both Facebook and Instagram.
You can find the Reels on Facebook on the Feed, in Groups and on Watch. When viewing a reel, you can follow the creator directly from the video, like, comment, or share with friends.