The Coinbase (NASDAQ:) announcement that aired during the Superbowl last week appears to be causing quite a stir on social media in light of new information about its origins. When scanned, the 60-second TV ad featured a color-changing QR code that took users to a promotional giveaway page, apparently based on the meme DVD screen savers of yesteryear.
Yesterday, in a lengthy Twitter (NYSE:) thread, Coinbase CEO Brian Armstrong praised his company’s internal team for their work on the announcement, saying: “One of the original ideas [para el anuncio] had included putting a QR code on the end. They finally agreed, and it turned out great – our team did an amazing job pulling this off at the last minute.”
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In a response to Armstrong’s post, Kristen Cavallo, CEO of advertising firm The Martin Agency, claimed that it was actually her agency that inspired the ad, however, she said:
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